Necessity Mandate Pizza Mexican Food High margin Business to Business Service Business Cost of goods sold Unique Selling Proposition (USP)

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Affluent area Tourist area Remodel New Build Out Good lease Corner location Signage Good visibility Ingress & Egress Asset sale Relocatable Drive Thru

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48 License Franchise 47 License Trademark, Patent, Trade Secrets Entertainment permit Business with property Building Structure/size Vehicles such as trucks or cars FF&E fixtures, furniture and equipment Contracts Leasehold interests 41 License Intellectual property and patents

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Established/Inherent goodwill Company branding Patents, copyrights and licenses Established Customer Base Non-compete agreements Favorable financing Software Trained and assembled workforces Leasehold improvements/TI Unpatented proprietary technology Barrier to entry Subscription-based model Unique Value Proposition (UVP) Financial Viability Customer Acquisition and Retention Brand reputation Employee retention Customer satisfaction

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Key employees Absentee owner Semi Absentee Owner operated Cash flow Systems Great technology Inventory control No liabilities ($ owe to 3rd parties) Low COGS Feasibility Management Team Risk Management Legal and Regulatory Compliance Operational efficiency Experienced Management Team

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Niche business Little competition Increase in Sales Recession proof Large geographic reach High customer concentration High volume sales Good fixer upper Market Demand Competitive Advantage Revenue Potential Innovation and Adaptability Strong financial performance Scalable business model Strong market position

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Good Social Media following No marketing needed Low % spent on marketing Repeat/Loyal customers Good R.O.I marketing

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