Brand equity refers to the value of a brand (as perceived by customers). It is great for business but expensive for parents. I used to shop at a store called "Factory 2 U," which was like Ross or Marshalls. It was a great discount store with affordable prices. When my s...

A few months into the 2020 pandemic, I realized 24-Hour Fitness was still charging me even though their gyms were closed, and no one could use them. I didn’t understand why at the time, but shortly after, I understood—they were struggling with a high churn rate, losing revenue fast, a...

I’ve always been curious about what makes a business successful. When I was in college studying business, I found advertising fascinating, especially learning about the psychology behind it—what makes people want to connect with a company. Today, things have changed; businesses use th...

A professional sign brings new customers through the door and can leave a good first impression. It also sets the stage for trust—when your product or service exceeds expectations, those customers will return.

Signage is one of the most underestimated tools for business. For indus...

I’ve experienced the big difference between jobs where I wanted to give my best and others where I didn’t. It’s very interesting to understand the reasoning behind this. This is what an Employee Engagement Score (EES) evaluates. It is valuable data that is often overlooked and r...

What exactly is SYNERGY? In Mergers and Acquisitions (M&A), Synergy refers to the combined value and performance achieved by merging two companies that exceed the sum of their separate individual values. It represents the financial, operational, or strategic benefits of the m...

I avoid using future revenue projections when selling businesses unless sellers can provide me with evidence to ensure their accuracy. Most cannot, and nobody can tell the future, so exact will never be possible; however, it is possible to get close. If used effectively, this is what CLV does. It...

Integrating NPS into your strategy and why it's essential.

Like KPIs, I find NPS very interesting. It’s like listening to a business’s pulse. It gives you a sense of how healthy the relationship between the business and its customers is—whether it's strong or n...

Buyers sometimes enter the market looking for a business to purchase with misconceptions or unrealistic expectations, which, without proper guidance, can lead to costly mistakes or delays. Understanding possible challenges and being prepared for solutions is very important.

Misc...