Product line is a variety of novelty items but majority of sales consist of energy supplements. The company has a stellar reputation with a loyal client database of 2,200+ resellers. Owner wants to retire; he is older and does not have the energy or ambition to continue with high volume sales ( would include staff and warehouse and more inventory). He is currently working only with his preferred product lines that provide him with higher margins and less work, less overhead. He has been downsizing for the last 5 years. In 2008, he completely stopped carrying certain items that had produced a lot more sales in the past. At his peak, with these products, sales were over $1.8 million. This allows a great opportunity for a new buyer to implement a strategy of expanding the current product line to include these products that the owner had stopped carrying.The company currently does very little advertising. They also have done very little to take advantage of internet possibilities. Website only accounts for 10% of his sales. A new owner can pursue a much more aggressive online strategy. More than 50% of his customers are repeat customers. Average of 10% internet, 10% catalog, 10% tradeshows, 10% cold calls.
Adjusted Net: $165,000